Betcris announced in June 2020 a new multi-year international partnership with Major League Baseball in Latin America. As MLB's official betting partner in Latin America, Betcris receives access to official MLB data, league trademarks and logos for its website and other betting platforms, including a free mobile app that Betcris is currently developing.
In addition, MLB Jewel Events' international broadcasts and postseason matchups will feature Betcris marketing and advertising in Latin American countries and territories where the company is licensed and regulated. Betcris and MLB will also collaborate on best-in-class practices to protect the integrity of MLB games.
"Partnering with MLB gives us a great competitive advantage and reflects the dedicated efforts we have undertaken to be a leader in sports gaming," said Betcris CEO JD Duarte. "This partnership will strengthen Betcris' position in the gaming industry by allowing us to cover all the action on the field and it couldn't come at a better time. We share a vision with MLB to deliver fun and exciting content to our audience and that starts with the 2020 season."
"Some of MLB's most loyal fans reside in Latin America, so it was important to partner with the right gaming operator in the region to engage those passionate fans and also help us reach new audiences," said Kenny Gersh, Executive Vice President of Gaming and New Business at Major League Baseball. Gersh added: "Betcris has made great strides in recent years to listen to its users and continually offer excellent services and we believe their expertise will only further elevate the engagement opportunities for our Latin American fans.
